CHALLENGE

Create the brand identity for WatchAlong+ – a next-gen sports channel made for the digital-first, socially savvy fan. It mixes the top-tier production and credibility of broadcasters like Sky Sports and beIN Sports with the authenticity, reach, and humour of Gen Z creators and influencers.

SOLUTION

A bold, energetic identity was developed to truly set the brand apart, using vibrant colours, sharp details and a simplistic style. The ‘Dynamic W’ and the ‘highlight’ graphic was created as a playful visual cue, capturing the brand’s lively spirit while adding a touch of cheeky personality. It’s a look that’s confident without trying too hard and instantly recognisable in any crowd.

EXECUTION

Design Director – From brief to final roll out
Full brand creation

CHECK IT OUT

Agency worked with: IMG Media
YouTube Channel

Logo animation